With National Grandparent’s Day on September 9th only around the corner, we are reminded that grandparents are golden! Unfortunately, mature clients are sometimes ignored by the youth-focused marketing industry. Knowing this, informed Xtreme Lashes Lash Stylists may make the most of this opportunity by addressing the special requirements and challenges experienced by mature clients who desire, and want, a natural-looking solution for a fuller and longer eyelashes. This is especially true, as what comes inevitably with age, are natural eyelashes that might not be as long, complete, or wholesome as they once were.
Natural Lashes on Mature Clients Thin due to Age
Natural eyelashes typically become shorter and sparser with age. Follicles weaken and might fail, causing visible gaps. For ladies who are experiencing this, once the visual appeal of healthier-looking, longer and fuller eyelashes has been secured restored, they are inclined to think of eye-lash extensions as a necessity, and not a want or luxury. Additionally, mature clients, who are no longer worried about a loan, childcare, college tuition, etc., are also typically in a financial position to afford these specialized, more expensive services on a routine basis. As a consequence, they are inclined to be quite loyal.
Serving a Mature Client Requires a Two-Fold Strategy — A professional and customized eye-lash extension application that prioritizes the health of natural eyelashes and lifestyle of the client.
TIP: Many mature clients are simply not a candidate for the standard, Single Layer™ (1-to-1) application. Advanced Volumation Training provides further techniques and information, including accessibility to the Xtreme Lashes Lash Calculator™ that helps calculate accurate design opportunities. With this advanced-level training, you will have the ability to create secured, outside-the-box application strategies for mature clients who might not otherwise be a candidate for eyelash extensions.
Proper nutrition, inside and out, to ensure the growth of strong and wholesome natural eyelashes in order to enhance eye-lash extensions.
TIP: Mature clients may benefit from its maximum concentration of eye-lash -, eyebrow -, and hair-nourishing ingredients to combat the appearance of thin and aging eyelashes and brows. With daily use, natural eyelashes and brows seem fuller and more youthful-looking.
Successful Marketing Tactics for Older Clients
By now, you are likely bubbling over with ideas to validate and reward grandparents who encourage your business! Listed below are some tried, examined, and effective tactics we have compiled from other Xtreme Lashes Lash Stylists that you have to strive:
Tactics for the EXISTING mature clients:
- Create a”Happy Grandparent’s Day” social media article. You could also label, DM, or depart from your client a remark with a congratulatory message.
- Send a card or text message letting them how much you really admire what they do as a grandparent, and how much you appreciate their friendship and faithfulness.
- Give them a single, beautiful rose or one more meaningful gift following their next service. Tell them how much you really appreciate them, especially the contribution they make to the next generation as a grandparent.
Tactics to attract NEW mature clients:
- Offer a”Grandparent’s Day Celebration” discount or Gift With Purchase for a limited time. Initiate the promotion a few weeks before Grandparent’s Day.
Advertise and encourage free consultations for mature clients who have concerns about the condition of their eyelashes.
- Become the GO-TO EXPERT for”mature client eye-lash applications” in your region by featuring high-quality before and after images of eye-lash transformations on mature clients. Share and encourage your outcomes through word-of-mouth, social media, and other advertising.