The eye makeup advice that most beauty content offers is written with one face in mind — a face in its twenties or thirties with a smooth, tight lid, minimal visible hooding, and skin that holds product without creasing, migrating, or emphasizing texture. For women over 40, this advice does not just fail to translate — it actively produces results that look worse than wearing no makeup at all. Heavy eyeshadow that creases into the lid within an hour. Liner that migrates under the eye by midday. … [Read more...] about Eye Makeup for Mature Skin: Tips for Women Over 40

